AIA has always been a pioneer in the life insurance industry. We will continue to blaze a trail which other companies strive to match.

High quality and professional service is the key to success for any corporation. We have launched the Service Excellence Program since 1997, committed to offering the best customer services. To better understand our customers’ needs, we have been conducting the Customer Satisfaction Survey on a regular basis. Survey results show that our customers are more and more satisfied with us as years go by.

With Customer Comes First as our service philosophy, we are ever more focused on technology to maintain our leadership in customer service; we were one of the first life insurers in Hong Kong to enable its agents-on-the-move to access customer information anywhere at any time.

To offer you more service convenience, we have enhanced functions in this web site. You can make policy enquiries, change personal particulars and settle policy payments through the Customer Corner. For those of you who have bought investment-linked policies, you can even switch funds and adjust fund allocations online.

AIA invests vast resources in professional training. The AIA Insurance Professional Institute was set up in 1994 and boasts the most up-to-date training facilities in the life insurance industry, including a training centre of more than 23,000 square feet. Together with the comprehensive and professional training courses we provide, we are committed to equip our representatives with high quality financial planning expertise and customer service.

With this training, our representatives can advise on a comprehensive life, medical, accident, critical illness and retirement protection, while investment options are also on offer. A sophisticated financial planning service is also offered to provide total wealth management solutions.

Looking ahead, we will continue to pursue our Customer Comes First philosophy and offer you with more professional and convenient customer services, both by our well-trained representatives and through the interactive qualities of our web site.



Derek Yung
Senior Vice President and General Manager
Hong Kong and Macau
American International Assurance Company (Bermuda) Limited

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