Through a world-class branding strategy and a multi-line product range, AIA has been a market leader in life insurance in Southeast Asia. Our leadership in the industry, both in terms of customer service and product innovation, has been well recognized over the years.
As one of the largest life insurers in the region, we always put customers first. In support of this, we have long been committed to the culture of Service Excellence, driving us to attain our company vision of 'AIA, Your 1st Choice in LIFE.'
As a result we receive long-term support from our customers, and this has been reflected in the awards that we have earned over the past year. We have received the Reader’s Digest Trusted Brand award every year since 2004, and the Yahoo! Emotive Brand Award (Insurance Category) every year over the same period. Since 2002, we have been presented with the Caring Company Logo by the Hong Kong Council of Social Service for our active participation in social services.
AIA is a wholly-owned subsidiary of American International Group, Inc. (AIG), world leaders in insurance and financial services. The Group is the leading international insurance organization with operations in more than 130 countries and jurisdictions. Leveraging this extensive global network, AIA provides customers with world-class services, including the handling of overseas claim applications and premium payment services, tailor-made insurance products and professional financial planning services. This dedication enables our customers to enjoy total convenience, even though they may reside overseas.
With our dedication and your continued support, we will continue to strive to live up to our Company Vision, ‘AIA, Your 1st Choice in LIFE. The insurance company distinguished by Leadership in Care, Trust and Professionalism’.
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