The value of insurance is not simply a contract that protects our customers’ future. It actually symbolises a commitment of love for their loved ones.
Deeply rooted in Hong Kong for over 80 years, AIA has always recognised the importance of engaging in people’s lives. We have gained insights from serving our customers over many generations. From product design, front line and support services to talent nurturing, these customer insights have helped us uphold the highest standard across all aspects of our business. AIA’s financial planners serve our customers with utmost sincerity and help them to turn their intangible feeling of love into something real, by protecting their loved ones with an insurance policy. With this mission in mind, our team of financial planners makes a positive change in their customers’ lives in a constantly changing world.
Over the years, AIA has made a concerted effort to groom industry professionals. Committed in our Premier Agency strategy, we have embraced MDRT as a business imperative in the development of our team of financial planners. MDRT membership is the most esteemed internationally recognised distinction. We have led the industry with the greatest number of MDRT qualified financial planners in Hong Kong and Macau for more than ten years. In 2014, we also ranked second among Asian insurance companies and fourth worldwide. It is always the mission of our strong team of financial planners to support our customers through all of life’s ups and downs.
Corporate social responsibility also plays a pivotal role in our business operations. We focus our efforts in promoting healthy living, because healthy and dynamic communities lay the foundation for sustainable development. Since 2011, we have conducted the AIA Healthy Living Index survey every two years to help people in the Asia region live longer healthier lives. A landmark survey with the largest coverage and greatest number of respondents, we interviewed over 10,000 adults across 15 Asia Pacific markets. In the 2013 survey, Hong Kong’s healthy living score ranked in the third lowest alongside two other markets in the region. This ranking was a big wake-up call concerning the condition of Hong Kong people’s health. As the “Real Life Company”, we are committed to launching various promotional initiatives, supported by our ongoing efforts to develop products and services that encourage our customers and the general public to lead healthier lives.
Looking forward, we will continue our efforts to attract high calibre talent and support them with comprehensive training, underlined by our commitment of the Premier Agency strategy. We have currently more than 10,000 financial planners. This professional team, with the quality service from AIA’s bancassurance partners and financial intermediaries, helps position AIA as the real life partner of our customers as we deliver all-rounded and tailor-made solutions in protection and financial management.
Jacky Chan Chief Executive Officer AIA Hong Kong and Macau
Message From Honorary Chairman
Through a world-class branding strategy and a multi-line product range, AIA has been a market leader in life insurance in Southeast Asia. Our leadership in the industry, both in terms of customer service and product innovation, has been well recognized over the years.
As one of the largest life insurers in the region, we always put customers first. In support of this, we have long been committed to the culture of Service Excellence.
As a result we receive long-term support from our customers, and this has been reflected in the awards that we have earned in Hong Kong over the past years. We have received the Reader's Digest Trusted Brand award every year since 2004, and the Yahoo! Emotive Brand Award (Insurance Category) every year over the same period. Since 2002, we have been presented with the Caring Company Logo by the Hong Kong Council of Social Service for our active participation in social services.
With our dedication and your continued support, we will continue to strive to be your trusted partner for life.
Alwin Lam Honorary Chairman AIA Hong Kong and Macau