The traditional concept of insurance is deeply rooted in having protection, should the unexpected happen. But in a world where our lives are comprised of different aspects intertwined with each other, AIA understands that the true value of insurance plays a much larger role. We challenge the customary perception of insurance and we set new standards for the insurance industry.
As “The Real Life Company,” we are committed to making a positive difference by helping people live longer, healthier and better lives, every step of the way. While we provide our customers with the most appropriate protection and saving solutions they desire, we are resolute in “Creating Shared Value.” We are devoted to continuously creating value for shareholders as well as for the society.
We are steadfast in extending our cover so more people can get appropriate protection through our products and solutions. And to truly support customers through every stage of their health journey, we provide a holistic “end-to-end” experience to our customers – from prevention to protection, and treatment to recovery and rehabilitation.
As a true advocate of living a healthy lifestyle, we will continue to support our long-term strategic focus with “AIA Vitality,” empowering customers to live a healthy lifestyle. It creates a winning formula for the society, customers and insurance companies – as customers become healthier and lead to lower claims, the benefit not only lies in insurance premiums being maintained at a reasonable level, but also encourages the overall well-being of the society.
With an aging population and escalating health care costs, we share that being able to have adequate medical protection is an imminent concern and a great challenge to all. AIA will work with all parties to conserve medical resources to ensure the medical insurance system can continue to develop in a healthy way, offering customers quality care and comprehensive medical coverage with reasonable premiums.
Looking forward, customers will always be at the heart of our business, AIA will continue to offer them protection and financial management products and solutions that genuinely address their real-life needs. I am confident that with the support of our financial planners, extensive network of brokerage and bancassurance partners, customers can count on us to be their most reliable and trustworthy partner, for many years to come.
Peter Crewe Chief Executive Officer AIA Hong Kong & Macau
Message From Honorary Chairman
Through a world-class branding strategy and a multi-line product range, AIA has been a market leader in life insurance in Southeast Asia. Our leadership in the industry, both in terms of customer service and product innovation, has been well recognized over the years.
As one of the largest life insurers in the region, we always put customers first. In support of this, we have long been committed to the culture of Service Excellence.
As a result we receive long-term support from our customers, and this has been reflected in the awards that we have earned in Hong Kong over the past years. We have received the Reader's Digest Trusted Brand award every year since 2004, and the Yahoo! Emotive Brand Award (Insurance Category) every year over the same period. Since 2002, we have been presented with the Caring Company Logo by the Hong Kong Council of Social Service for our active participation in social services.
With our dedication and your continued support, we will continue to strive to be your trusted partner for life.
Alwin Lam Honorary Chairman AIA Hong Kong and Macau