AIA Strikes Gold for Fourth Consecutive Time in Reader’s Digest Trusted Brand Awards

   


May 4, 2007, Hong Kong – American International Assurance Company (Bermuda) Limited (AIA) announced it has received the Gold Award for both Hong Kong and Asia in Reader's Digest Trusted Brands 2007.

Mr. Derek Yung, Senior Vice President and General Manager of AIA said, "We are very delighted to be an award winner of Reader's Digest Trusted Brands for the fourth consecutive year. Earlier this year, at the Hong Kong Superbrands 2006/2007 Awards, AIA won the Best Overall International Brand for the second consecutive year; and the Brand Award in the Finance Category for the fourth consecutive year.”

“These awards represent a public vote of confidence in our quality products and services. They also demonstrate significant recognition of our efforts in image and brand building. These awards underpin our market leadership and bring us closer to our corporate vision of being customers’ first choice in life," added Mr. Yung.

 

Mr. Thomas Lee, Vice President and Assistant General Manager, American International Assurance Company (Bermuda) Limited receives the Gold Trusted Brand Award for Hong Kong from Mr. Simon Cholmeley, Regional Advertising Director of Reader’s Digest Asia.

 

The Reader's Digest Asia Trusted Brands survey is carried out by Nielsen Media Research. Consumers are surveyed through questionnaires and telephone interviews in Hong Kong, India, Malaysia, the Philippines, Singapore, Taiwan and Thailand. Survey respondents are asked to name their most trusted brand in each of the 43 product categories, and then to give each brand they name a rating on six qualitative criteria: Trustworthiness, Credible Image, Quality, Value, Understanding of Customer Needs, and Innovation. Brands which score clearly above competitors receive a Gold Award.

AIA is a wholly-owned subsidiary of American International Group, Inc. (AIG), world leaders in insurance and financial services. AIA is one of the largest life insurers in Southeast Asia, with branch offices, subsidiaries and affiliated companies located in countries and jurisdictions including Australia, Brunei, China, Guam, Hong Kong, India, Indonesia, Japan, Macau, Malaysia, New Zealand, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam. AIA markets a full line of life insurance products through a multi-channel distribution system, whose core franchise is an extensive agency force. AIA is a wholly-owned subsidiary of American International Group, Inc. (AIG), world leaders in insurance and financial services.

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