September 13, 2007, Hong Kong – American International Assurance Company (Bermuda) Limited (AIA) today launched a 10-year customer celebration program. Themed 'Celebrating 10 years of success in pursuit of greater excellence', the program honors the 2,000 plus representatives who have served AIA for 10 years or more, and expresses the company's appreciation to over 310,000 loyal customers who have been with AIA for more than 10 years.

Mr. Derek Yung, Senior Vice President and General Manager, AIA Hong Kong and Macau said, "It is commendable to serve in the same industry and even more so in the same company for more than 10 years. This testifies to the strong commitment of our representatives to making insurance their life-long career. For any organization, people are the most important asset. Having a high-quality, professional team of representatives is key to a company's success. In addition to recruiting the talented, AIA allocates substantial resources to agency training. We provide a diverse range of training courses to representatives at all levels to enhance their professionalism and service standards. Equipped with our comprehensive range of products, we are able to provide Hong Kong people with high-quality wealth management services."

"Our energetic team of representatives, ever-evolving product offerings and customer service excellence all contribute to winning the long-term trust of our customers and driving our business forward. Our many customers are strong evidence of our success in achieving high customer loyalty." Mr. Yung added.

To reward those loyal customers who have been with the Company for 10 years or more, AIA is offering them a series of special promotions as well as attractive prizes over two lucky draws. Every customer who has held an AIA individual policy for 10 years or more prior to August 1, 2007 will be granted an entry into a lucky draw and 400 winners will be presented with a coupon worth HKD200 redeemable against sporting goods and accessories.

In addition, for customers with AIA for 10 years or more and who purchase a new insurance policy within the promotional period from today to October 31, 2007, they will be entitled to enter another lucky draw. Five lucky winners of this draw will enjoy trips to Old Trafford, UK to watch a Manchester United football match live while another 700 winners will receive a Manchester United/ AIG travel bag.

During the promotion period, all eligible customers who refer a brand new customer will get an additional chance to enter the lucky draw with every new policy the person successfully applies for.

Apart from lucky draws, 10-year customers who purchase 'Quick Saver Whole Life', 'AIA Premier Life Plan', 'MediGuard 650 Hospital Income Plan' or 'HealthGuard 39' will enjoy special offers or discounts.

AIA is one of the largest life insurers in Southeast Asia, with branch offices, subsidiaries and affiliated companies located in countries and jurisdictions including Mainland China, Hong Kong, Macau, Taiwan, Australia, Brunei, Guam, India, Indonesia, Japan, Malaysia, New Zealand, the Philippines, Singapore, South Korea, Thailand and Vietnam. AIA markets a full line of life insurance products through a multi-channel distribution system, whose core franchise is an extensive agency force.

AIA is a wholly-owned subsidiary of American International Group, Inc. (AIG). AIG, world leaders in insurance and financial services, is the leading international insurance organization with operations in more than 130 countries and jurisdictions. AIG companies serve commercial, institutional and individual customers through the most extensive worldwide property-casualty and life insurance networks of any insurer. In addition, AIG companies are leading providers of retirement services, financial services and asset management around the world. AIG's common stock is listed on the New York Stock Exchange, as well as the stock exchanges in Paris, Switzerland and Tokyo.