AIA Named The Outstanding Brand 2008

   

June 23, 2008, Hong Kong – American International Assurance Company (Bermuda) Limited (AIA) announced today that it has won The Outstanding Brand Award 2008 presented by Economic Digest. AIA is the only insurance company being awarded, a testimony to the broad support it enjoys within the market.

Mr. Derek Yung, Senior Vice President and General Manager, AIA Hong Kong and Macau, said, “Although the reputation enjoyed by AIA gives us an advantage, we still allocate resources and dedicate substantial effort to implement different kind of promotional projects, sponsorships and advertising campaigns to consolidate our brand image. Over the years, AIA has also exerted much effort in cultivating a company culture that helps build momentum and create enthusiasm among our staff and representatives to achieve a collective mission ‘AIA – Your First Choice in Life’.”

 

Mr. Thomas Lee, Vice President and Assistant General Manager of AIA receives the Outstanding Brand Award 2008 from Ms. Shirley Chan, Chairman of The Hong Kong Brand Development Council.

 
   
The Outstanding Brand Awards 2008 aims to recognize companies which have shown innovation and excellence in strategic promotion and brand building. Economic Digest and a team of specialists nominated over 100 institutions. Twenty companies from different fields were elected as winners by specialists and the public, based on 3 judging criteria. These criteria included the performance of the brands in the past 10 or more years, brand awareness among the public, and performance of its promotional and market development strategy. Specialists on the judging panel were from trade associations, professional organizations and the academic field.The vote ratio was 30% from the specialists and 70% from the public.

AIA is one of the largest life insurers in Southeast Asia, with branch offices, subsidiaries and affiliated companies located in countries and jurisdictions including Mainland China, Hong Kong, Macau, Taiwan, Australia, Brunei, Guam, India, Indonesia, Japan, Malaysia, New Zealand, the Philippines, Singapore, South Korea, Thailand and Vietnam. AIA markets a full line of life insurance products through a multi-channel distribution system, whose core franchise is an extensive agency force.

AIA is a wholly-owned subsidiary of American International Group, Inc. (AIG). AIG, a world leader in insurance and financial services, is the leading international insurance organization with operations in more than 130 countries and jurisdictions. AIG companies serve commercial, institutional and individual customers through the most extensive worldwide property-casualty and life insurance networks of any insurer. In addition, AIG companies are leading providers of retirement services, financial services and asset management around the world. AIG's common stock is listed on the New York Stock Exchange, as well as the stock exchanges in Ireland and Tokyo.

- End -