AIA Opens Premier Financial Services Centre
For Agents to better serve its “High-Net-Worth” customers

   

Hong Kong, September 3, 2004 - American International Assurance Company (Bermuda) Limited (AIA) today opened a Premier Financial Services Centre as a resource facility for its agents serving high-net-worth customers. The establishment of the new services centre for agents is another major step by AIA in developing comprehensive wealth management services in Hong Kong.

At the opening ceremony for the new service centre, Mr. Alwin Lam, Executive Vice President and General Manager of AIA, said: “ Hong Kong's insurance industry is entering a new era, where major insurers such as AIA offer not only insurance policies but financial planning services. We have recognized a growing demand for wealth management services and, in response, we have established this Premier Financial Services Centre to provide our insurance agents with all the facilities necessary to develop effective solutions for our affluent customers.”

A comprehensive suite of services provided at the AIA Premier Financial Services Centre to the agents include: marketing tools, professional consultation services, market intelligence information and tailor-made proposals, all of which are designed to help the agents to develop personalized wealth management solutions to target customers.

The opening of AIA Premier Financial Services Centre is one of the Company's strategic initiatives to fulfill the growing needs of financial planning services in the local market. Building on the Company's leading position in the life insurance industry and the global financial expertise of its parent company, American International Group, Inc. (AIG), AIA is well-positioned to offer wealth management services. AIA also believes that the market potential of wealth management services is promising due to the continuing improvement in the Hong Kong economy.

AIA is Southeast Asia's largest life insurer, with branch offices and affiliated companies located in countries and jurisdictions including China, Hong Kong, Macau, Malaysia, Thailand, Singapore, Brunei, Guam, Indonesia, Vietnam, India, Taiwan, the Philippines, Japan, Korea, Australia and New Zealand. The Company has been assigned ‘AAA' insurer financial strength rating by global credit rating service Standard & Poor's. In Hong Kong, AIA has also been assigned ‘Aaa' the highest rating, by premier financial rating agency Moody's. AIA is a wholly-owned subsidiary of American International Group, Inc. (AIG), the world's leading international insurance and financial services organization.

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