Supporting the Hong Kong Association for Cleft Lip and Palate and encouraging green sports and healthy living
HKDL donated some proceeds from the event to the Hong Kong Association for Cleft Lip and Palate to support their mission of serving patients with physical challenges, as well as providing care to their families and caretakers during the medical procedures. Meanwhile, Disney VoluntEARS joined with the Do Good volunteer team from the event’s official gold jeweler, Chow Tai Fook, together with patients from the Hong Kong Association for Cleft Lip and Palate and their families. They interacted and took photos with runners to raise awareness for the association. Since the start of September, Chow Tai Fook has donated all proceeds of its Marvel Collection Captain America Silver Charm/Pendant (including hand strap) to the Hong Kong Association for Cleft Lip and Palate.
HKDL has always been committed to promoting environmental awareness. Runners at this year’s event were green heroes thanks to different NGOs providing paper and plastic recycling and other green programs. Participants were encouraged to bring their own water bottles while reusable cups were provided at the event center. Collaboration with social enterprise also made the event entirely carbon neutral by offsetting accounted greenhouse gas emissions related to the event. Funds given through carbon offsetting will go toward a renewable energy project in China.
Professional recognition for runners
The “Marvel 10K Weekend 2017 – Presented by AIA Vitality” was also co-organized by the Hong Kong Amateur Athletic Association to encourage runners to unleash their potential and live healthier lives. The official results of the Captain America 10K will be recognized in their Hong Kong rankings. Also, all runners passing the finish line were awarded with an exclusive Marvel-themed medal to applaud their efforts in challenging themselves.