The first urban exploration race in the world, District Race presented by AIA Vitality was held today at Central Harbourfront Event Space. A total of 3,500 District Race explorers participated in the event. District Race explorers used the District Race app, powered by augmented reality (AR) and location-based technology, to navigate their way through Hong Kong by clearing over 80 virtual checkpoints and challenges in two hours.
Peter Crewe, Chief Executive Officer of AIA Hong Kong & Macau said: "We are thrilled to be the presenting sponsor of the District Race, the world's first urban exploration race, in the name of AIA Vitality in Hong Kong. Taking place for the first-time ever in the city, this unique and creative event will inspire participants to discover the iconic cityscape of Hong Kong in a fun way through the application of cutting-edge augmented reality technology. By encouraging participants to make full use of their fitness potential and sharpen their planning and navigation skills when exploring the city, this event closely aligns with our commitment to inspire the continuous pursuit of healthy living. With this sponsorship initiative, we hope to create a unique and exciting experience for Hong Kong people on their health journey to help people live healthier, longer, better lives."
Ben Pember, Co-founder and Chief Executive Officer of District Technologies said: “We believe that exploration is an innate human desire that crosses all boundaries. At the same time, people are looking for new ways to keep fit and technology is now a key enabler in this space. We’ve created District as a technology platform to deliver amazing urban exploration experiences to as many people as possible globally. Cities are amazing living places and we want to encourage urban dwellers to get outside, get active and explore more.”