AIA Hong Kong (“AIA”) and The Entertainment Corporation Limited (“TECL”) today celebrated the one millionth visitor to the “Hong Kong Observation Wheel” presented by AIA and the AIA Vitality Park at the iconic Hong Kong Harbour Front.
In addition to the one millionth visitor celebration, plans for the second phase development of the site – including the surrounding AIA Vitality Park – were announced. Extensive landscaping, enhanced food and beverage facilities, live entertainment and LED screens will be installed throughout the summer.
The AIA Vitality Park will also continue to host a range of health and wellness-related activities for people of all ages with events that are part of AIA’s commitment to helping people live healthier, longer, better lives.
Iconic landmark at Central Harbour Front
Since reopening in December 2017, the Hong Kong Observation Wheel and AIA Vitality Park have been enthusiastically embraced by the Hong Kong public. The reduced ticket price of HK$20 for the Hong Kong Observation Wheel and free wellness activities at the AIA Vitality Park has led to a surge in visitor numbers and a soaring satisfaction level of 97 per cent.
The AIA Vitality Park has hosted 57 different classes and events catering to all ages, ranging from youth mini-sports, fitness, yoga, kickboxing, and an introduction to Swing dancing and the Brazilian martial art form Capoeira.
Ng Keng Hooi, AIA Group Chief Executive and President, said: “AIA is proud to be the exclusive principal sponsor of the Hong Kong Observation Wheel and the AIA Vitality Park in Hong Kong where we are headquartered and listed. We are very pleased with what we have achieved so far which was made possible through close collaboration with our partners at TECL.
“The enhancements we have made to the Hong Kong Observation Wheel and the development of the AIA Vitality Park are clear examples of AIA’s commitment to give back to the communities where we operate. We look forward to introducing additional new elements to this iconic landmark that will further promote healthy living and help more people in Hong Kong live healthier, longer, better lives.”
Michael Denmark, CEO of TECL, said: “Our mission is to create a world-class venue that caters to people of all ages and interests. To do this we will be mixing a range of health and fitness, arts and entertainment, and heritage and community activities in a variety of forms that promote the very best of 21st Century Living.
“We have a great responsibility to the people of Hong Kong to help build a harbour front that is vibrant, engaging and beautiful. Like any park we are continually evolving the landscape and there will always be something new for our visitors to experience every season through our activities, our partnered events and onsite installations.”
Second phase development for the Hong Kong Observation Wheel and the AIA Vitality Park
This summer, additional family entertainment attractions will include a specially-made traditional merry-go-round, a lighthouse slide and a series of live entertainment events.
Local Hong Kong artist Pat Wong has been commissioned to sketch a series of four iconic Hong Kong scenes which will be used as a backdrop for some of the structures and will also feature on a range of merchandise that can be purchased in a soon-to-be opened gift shop.
TECL has also forged collaborative partnerships with other destinations including the nearby Hong Kong Maritime Museum that will include a range of exciting new initiatives.
An Augmented Reality experience will be featured at the Hong Kong Observation Wheel by the end of the year whereby visitors will be able to download a free app to experience historical views, images, videos and narrative of old Hong Kong.
AIA Foundation – the non-profit making organisation set up by AIA Hong Kong to create shared values to society – is also planning to hold a series of fun activities at the AIA Vitality Park.
Peter Crewe, Chief Executive Officer of AIA Hong Kong & Macau said: “The Hong Kong Observation Wheel and the AIA Vitality Park have become a key platform for us to engage directly with the community throughout the year, bringing people of Hong Kong as well as overseas visitors fun and fond memories at one of the territory’s most iconic landmarks.
“Through AIA Foundation we are planning to promote a healthy and happy outlook to underprivileged children, helping them to unleash their full potential through quality play in this vibrant, outdoor environment.”