AIA has been recently awarded two prestigious distinctions. The insurer was ranked in BrandZ™’s Top 100 Most Valuable Global Brands for the third year running and was also, for the fifth year in a row, honoured with the highest distinction – the “Trusted Brand Platinum Award - Insurance Company for Hong Kong” – at the Reader’s Digest Trusted Brand Awards. This latest award marks the 15th consecutive year that AIA has been recognised at the Reader’s Digest Trusted Brand Awards. These accolades are a testament of AIA’s strong reputation.
AIA achieved excellent results in the BrandZ™’s Top 100 Most Valuable Global Brands survey:
- Ranked among BrandZ™’s Top 100 Most Valuable Global Brands for the third consecutive year;
- AIA’s brand value reached US$15.1 billion according to this survey, an increase of nearly 30% from 2017’s US$11.6 billion.
At the Reader’s Digest Trusted Brand Awards 2018, AIA won, in addition to prestigious Trusted Brand Platinum Award – Insurance Company for Hong Kong, the following accolades:
- “Trusted Brand Gold Award – Provident Fund for Hong Kong” awarded for the third year; and
- “Trusted Brand Asia Gold Award”.
Mr. Peter Crewe, Chief Executive Officer of AIA Hong Kong & Macau said: “To build a well-recognised, outstanding brand, we have to perfect every aspect of our operations. Only with the persistent efforts of our staff from the front-line to the back-end would we be able to constantly provide customers with products and services that live up to their expectations. We are delighted that AIA has attained these prestigious recognitions and earned a place among the best-known brands. This represents the public support and recognition we have gained through consistent efforts underpinned by our customer-centric philosophy. Going forward, we will continue to serve our customers with the most professional insurance elite and cutting-edge digital platforms, so as to further strengthen our brand’s image and help people live healthier, longer, better lives.”
Carried out by world-leading advertising group WPP, the BrandZ™ Top 100 Most Valuable Global Brands ranking is now in its 13th year. The report covers over 3.6 million consumers interviews globally and more than 120,000 global brands. Brand value and ranking is measured by extensive consumer insights with rigorous financial analysis of each brand.
The Reader's Digest Trusted Brand survey is one of the most authoritative of its kind in Asia. Now in its 20th year, this survey is conducted by Catalyst Research, and covers many major countries and regions in Asia. Respondents are required to choose their most trusted brand in each product and service category based on six qualitative criteria: trustworthiness & credibility, quality, value, understanding of customer needs, innovation and social responsibility.