AIA ranks first in the Hong Kong insurance sector in four categories of BrandIndex 2019 Best Brand Rankings conducted by the global market research company, YouGov. The Company is also among the top 10 out of more than 300 brands from all industry sectors in Hong Kong - ranking third in the NextGen Word of Mouth Rankings and ninth in the Brand Buzz Rankings. The result is a testament to the strength and widespread recognition of the AIA brand.
AIA’s ranking in the following YouGov BrandIndex categories:
- Brand Health Rankings 2019: Hong Kong (No.1 in Insurance Sector)
- NextGen Word of Mouth Rankings 2019: Hong Kong (No.1 in Insurance Sector and No.3 among 300+ brands from all industry sectors)
- Brand Buzz Rankings 2019: Hong Kong (No.1 in Insurance Sector and No.9 among 300+ brands from all industry sectors)
- Workforce Rankings 2019: Hong Kong (No.1 in Insurance Sector)
Mr. Peter Crewe, Chief Executive Officer of AIA Hong Kong & Macau, said, “YouGov is highly recognised in the field of brand reputation studies. AIA is delighted to lead the Hong Kong insurance sector in four brand rankings in 2019 and is pleased to be among the top 10 out of more than 300 brands across all industry sectors in two of the brand rankings, which is a strong validation of AIA’s brand excellence by the public. At AIA, we believe the value of a brand is closely associated with the quality of its products and services. Stepping into the new year, we will continue to strive for excellence in offering comprehensive and suitable products and services that meet customers’ protection and financial needs. By leveraging different channels, we will continue our effort in delivering our brand promise of helping people live Healthier, Longer, Better Lives.”
YouGov is a global market research company which conducts brand rankings (known as BrandIndex) to monitor thousands of brands across dozens of industries, keeping pace with the public’s perception of brands around the globe, while instantly sharing the findings through BrandIndex reporting tools. Many companies, government authorities and institutions use its data to keep track of their brand health. AIA leads the Hong Kong insurance industry in the following brand rankings:
Brand Health Rankings: Ranking is based on the Index score, which is a measure of overall brand health calculated according to consumers’ views towards the brand’s overall quality, value, impression, reputation, level of satisfaction, as well as their willingness to recommend the brand to others.