The iconic Hong Kong Observation Wheel and AIA Vitality Park have launched the Hong Kong Observation Wheel AR App, which elevates the visitor experience through never-before-seen Augmented Reality (AR) technology. Through visual immersions of Hong Kong in the 1890s and 1960s, the App encourages visitors to unlock the beauty of the harbour and learn about the city’s development. Officially launched today, the free mobile application now available on IOS and Android, in English, Traditional Chinese and Simplified Chinese.
One of Hong Kong’s most loved attractions, the Hong Kong Observation Wheel and AIA Vitality Park have welcomed nearly four million visitors since their reopening with AIA in 2017. Known for major entertainment and wellness events, the Hong Kong Observation Wheel and AIA Vitality Park continues to be a vibrant destination that is constantly evolving, helping Hongkongers live Healthier, Longer, Better Lives.
Stuart A. Spencer, Group Chief Marketing Officer, AIA Group Limited, said: “We are excited to support the introduction of this world-first technology that will provide an enriching customer experience for people of all ages and ensure that the Hong Kong Observation Wheel remains an iconic destination for many years to come. Our continued investment is a symbol of our deep commitment to the people of Hong Kong, where we have been proud to operate since 1931. The Wheel and AIA Vitality Park provide an important channel to promote health and wellness, which are at the core of our purpose. We look forward to bringing more bold new innovations to AIA Vitality Park that will enable us to engage the people of Hong Kong and help them to live Healthier, Longer, Better Lives.”
Produced by venue operators The Entertainment Corporation, a multitude of community partners and overseas technology experts have been engaged in introducing this world-first AR App to Hong Kong’s iconic Harbour front. Celebrating the city’s rich history and heritage, the new Hong Kong Observation Wheel AR App gives visitors the opportunity to see Hong Kong from three perspectives: Beyond the Beginning (1890-1920); City in Transition (1960-1980); and Present Day. When riding the Wheel, the App overlays a full 360-degree visual recreation of bygone eras onto current sights:
- The 1890s - 1920s presents landmarks such as the original Peak Tram, Lion Rock, and first-generation Star Ferry Pier.
- The 1960s - 1980s showcase Hong Kong’s economic progress and expansion of manufacturing, with squatter villages of Lion Rock, The Hilton International, and Kai Tak Airport.
- The journey culminates in the present day, including modern-day visualisations of the city’s classic landmarks and newer developments around the harbour.