Mr. Alger Fung, Chief Executive Officer of AIA Hong Kong & Macau*, said, “It is our firm belief that, to make a marketing campaign really resonate with people, we have to genuinely understand our customers’ needs. And the use of InsurTech and efforts on nurturing exceptional talents also play a significant role in creating superb customer experience. The awards validate our ‘customer-centric’ philosophy and encourage us to remain steadfast in this commitment. We will continue to leverage our strengths in various aspects to provide our customers with more superior products and services, so as to help them live Healthier, Longer, Better Lives.”
Organised by HK01, the inaugural “01 Gold Medal Awards” acknowledges corporations that have responded to the situation brought by COVID-19 with perseverance and resilience in the past year. Judging criteria of the awards include: Resilience (corporate management and administration), Ingenuity (product innovation and creativity), Execution (market insight and marketing) and Corporate Social Responsibility.