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Some say dream chasing in Hong Kong is merely a dream itself.
Yet, having a dream to chase helps to keep one’s feet on the ground, doesn’t it?
From a small loaf of bread to a huge metaverse,
all creations spring from daring to think big.
Itching to think big?
You’ve got a dream. We’ve got you a team!
Cre8 by AIA empowers the young to fully unleash their infinite potential, to go after their dreams and to forge a future they envision.
Besides offering Cre8 kickstart fund totalling HK$1.5 million, a support platform and opportunities for exposure, we have engaged mentors from various fields, including Performance Creation, Design, Food & Beverage, Go Green and Innovation & Technology, to provide you with personal guidance and share their experience.
AIA aspires to be the cheerleader for the younger generation.
Why get stuck on the why? Why not just go for it?
You don’t have to embark on your ambitious journey alone! We are all-in standing by you and let’s Cre8 together!
Master of Cre8, Neo Yau, Founder of “Trial & Error” Channel, leads five other Cre8 Star Mentors and judges to provide personal guidance and share their experience to shortlisted cre8tors.
Five Categories | Mentors and Judges |
Performance Creation | Hins Cheung, Multi-talented Singer-songwriter |
Design | Rap Chan, Creator of Dustykid – Soul Caring Brand |
Food & Beverage | Grégoire Michaud, Founder of Bakehouse – Bakery |
Go Green | Terence Hon, Co-founder of GreenPrice – Social Enterprise |
Innovation & Technology | Chris Chan, Co-founder of 9GAG |
Alger Fung, Chief Executive Officer of AIA Hong Kong & Macau (forth from top left), and Ivan Choi, Director, Marketing and Business Planning of AIA Hong Kong & Macau (first from top right) as pictured with mentors and judges, winners and runners-up.
The winners from the 5 categories were announced and each winner will receive HK$300,000 Cre8 Kickstart Fund!
Congratulations to the following 5 winners:
Apart from the above-mentioned winners, we are deeply impressed by the passion and perseverance of all finalists in their Cre8 journey, we are pleased to offer an additional fund of HK$1 million to the runners-up. Each runner-up from the 5 categories will receive HK$200,000 Cre8 Kickstart Fund:
Once again, we would like to thank all participants for entering the “Cre8 by AIA” competition! No matter what the result is, your start-up dream does not end here. Remember what got you started, and don’t give up on your Cre8 journey! Why ask why? After all, you don’t need a reason to Cre8!
A Hong Kong permanent resident who holds a valid Hong Kong Identity Card and aged 18 or above on the date of participation.
Your cre8tion must fall under one of the five categories below:
Performance Creation
TV, movie, drama, script-writing, multimedia (e.g. running a new page or channel on Instagram, Facebook or YouTube), music, song-writing, dancing, visual effects, etc.
Design
Graphics, illustrations, visual arts, fashion, products (including jewellery and accessories), branding and packaging, interior design, architecture, advertising, etc.
Food & Beverage
Catering, culinary (e.g. various cuisines, bakery, bread, cakes and pastry, beverage, brewing), food processing, etc.
Go Green
Recycling, upcycling, agriculture, conservation of habitats/ species/historical sites, etc.
Innovation & Technology
All inventions, app development, games, new technology applied to education/security/health/finance, etc.
Your cre8tion |
(30%) |
How to make your cre8tion comes true |
(30%) |
How to sustain it |
(40%) |
For detailed judging criteria, please refer to clause 6 of the terms and conditions of Cre8 by AIA.
Application period |
24 May to 15 August 2022* |
Announcement of shortlisted cre8tors |
September 2022 |
Mentorship |
September to October 2022 |
Cre8 award ceremony for winners |
November 2022 |
*Including the submission of personal information and proposal
Terms and conditions apply, please click here for details.
For enquiries, please send a message to us on Instagram(@cre8hk).