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    • AIA RECENT PROMOTION CAMPAIGN

    Why ask why?
    Drop the debate. You don’t need a reason to Cre8.

    Some say dream chasing in Hong Kong is merely a dream itself.
    Yet, having a dream to chase helps to keep one’s feet on the ground, doesn’t it?

    From a small loaf of bread to a huge metaverse,
    all creations spring from daring to think big.

    Itching to think big?
    You’ve got a dream. We’ve got you a team!

    Cre8 by AIA empowers the young to fully unleash their infinite potential, to go after their dreams and to forge a future they envision.
    Besides offering Cre8 kickstart fund totalling HK$1.5 million, a support platform and opportunities for exposure, we have engaged mentors from various fields, including Performance Creation, Design, Food & Beverage, Go Green and Innovation & Technology, to provide you with personal guidance and share their experience.

    AIA aspires to be the cheerleader for the younger generation.

    Why get stuck on the why? Why not just go for it?
    You don’t have to embark on your ambitious journey alone! We are all-in standing by you and let’s Cre8 together!

    FOLLOW US

    youtube AIA Hong Kong
    • Mentors and Judges
    • Announcement of winners
    • Plan Details
    • Contact Us

    Mentors and Judges

    Master of Cre8, Neo Yau, Founder of “Trial & Error” Channel, leads five other Cre8 Star Mentors and judges to provide personal guidance and share their experience to shortlisted cre8tors. 

    Five Categories

    Mentors and Judges
    Performance Creation

    Hins Cheung, Multi-talented Singer-songwriter
    Design

    Rap Chan, Creator of Dustykid – Soul Caring Brand
    Food & Beverage

    Grégoire Michaud, Founder of Bakehouse – Bakery
    Go Green

    Terence Hon, Co-founder of GreenPrice – Social Enterprise
    Innovation & Technology

    Chris Chan, Co-founder of 9GAG

    Announcement of winners

    cre8tors

    Alger Fung, Chief Executive Officer of AIA Hong Kong & Macau (forth from top left), and Ivan Choi, Director, Marketing and Business Planning of AIA Hong Kong & Macau (first from top right) as pictured with mentors and judges, winners and runners-up.

    The winners from the 5 categories were announced and each winner will receive HK$300,000 Cre8 Kickstart Fund!

    Congratulations to the following 5 winners:

    • Performance Creation: Film – Ian
    • Design: Fashion design – Minnie
    • Food & Beverage: Flavoured butter making – Nicky
    • Go Green: Door-to-door recycling collection platform – Jorch
    • Innovation & Technology: Cervical cancer testing pad – Wah
       

    Apart from the above-mentioned winners, we are deeply impressed by the passion and perseverance of all finalists in their Cre8 journey, we are pleased to offer an additional fund of HK$1 million to the runners-up. Each runner-up from the 5 categories will receive HK$200,000 Cre8 Kickstart Fund:

    • Performance Creation: Singer-songwriter – Kinyi
    • Design: Vegan leather handbag design – Ellis
    • Food & Beverage: Pastry – Sarah
    • Go Green: Automated plastic recycling categorisation technology – Declan
    • Innovation & Technology: 3D organ scanning – Samuel
       

    Once again, we would like to thank all participants for entering the “Cre8 by AIA” competition! No matter what the result is, your start-up dream does not end here. Remember what got you started, and don’t give up on your Cre8 journey! Why ask why? After all, you don’t need a reason to Cre8!

    Why ask why? You don’t need a reason to Cre8!
    You've got a dream. We've got you a team!

    QUALIFICATIONS

    A Hong Kong permanent resident who holds a valid Hong Kong Identity Card and aged 18 or above on the date of participation.

    FIVE CATEGORIES

    Your cre8tion must fall under one of the five categories below:

    Categories

    Performance Creation

    Examples

    TV, movie, drama, script-writing, multimedia (e.g. running a new page or channel on Instagram, Facebook or YouTube), music, song-writing, dancing, visual effects, etc.

    Design

    Graphics, illustrations, visual arts, fashion, products (including jewellery and accessories), branding and packaging, interior design, architecture, advertising, etc.

    Food & Beverage

    Catering, culinary (e.g. various cuisines, bakery, bread, cakes and pastry, beverage, brewing), food processing, etc.

    Go Green

    Recycling, upcycling, agriculture, conservation of habitats/ species/historical sites, etc.

    Innovation & Technology

    All inventions, app development, games, new technology applied to education/security/health/finance, etc.

    CRE8 JOURNEY

    1. Submit personal information and cre8tion proposal by 15 August 2022.
    2. The judge(s) of each category will review and rate all proposals. Two proposals will be shortlisted
    3. Shortlisted cre8tors will be mentored by the judge(s) and gain exposure to engage the public to promote their cre8tion.
    4. One winner for each category will be selected from the shortlisted cre8tors. Each winner will be awarded a Cre8 kickstart fund HK$300,000 to implement his/her proposed cre8tion.

    JUDGING CRITERIA

    Your cre8tion

    (30%)

    How to make your cre8tion comes true

    (30%)

    How to sustain it

    (40%)

    For detailed judging criteria, please refer to clause 6 of the terms and conditions of Cre8 by AIA.

    TIMELINE

    Application period

    24 May to 15 August 2022*

    Announcement of shortlisted cre8tors

    September 2022

    Mentorship

    September to October 2022

    Cre8 award ceremony for winners

    November 2022

    *Including the submission of personal information and proposal

    Terms and conditions apply, please click here for details.

    Contact Us

    For enquiries, please send a message to us on Instagram（@cre8hk）.

    Contact aia
    Hong Kong
    • Customer Service Centres:
      • Prior booking is highly recommended - Customer Service Centre will serve customers who have made appointment with priority. Customers could book service via our mobile application AIA Connect (Profile > Contact AIA > Customer Service Centre Enquiry Appointment Service) or book it via our corporate website ( https://www.aia.com.hk/en/help-and-support/individuals/appointment-form.html).

    Hong Kong

    Hotlines

    Individual –
    (852) 2232-8888

    Corporate Solutions –

    • Group: (852) 2200-6333
    • MPF/ORSO/Macau Pension:
      • Employer: (852) 2100-1888
      • Employee/Self-employed: (852) 2200-6288

     

    Customer Service Centres

    Hong Kong Island
    AIA Wealth Select Centre
    12/F, AIA Tower,
    183 Electric Road,
    North Point, Hong Kong

    Kowloon
    Suite 1313, 13/F,
    AIA Kowloon Tower,
    Landmark East, 100 How Ming Street,
    Kwun Tong, Kowloon, Hong Kong

    Mon-Fri: 8:45am – 6pm
    (Open through lunch)
    Sat, Sun & Public Holidays Closed 

    Macau

    Hotlines

    Individual –
    (853) 8988-1822

    Corporate Solutions –

    • Group: 0800 516
    • MPF/ORSO/Macau Pension:
      • Employer: 0800 183
      • Employee: 0800 272

     

    Customer Service Centre

    Unit 201, 2F, AIA Tower,
    Nos. 251A-301, Avenida Comercial de Macau, Macau

    Mon-Fri: 08:45am – 5:15pm
    (Open through lunch)
    Sat, Sun & Public Holidays Closed

    Contact aia
    Hong Kong
    • Customer Service Centres:
      • Prior booking is highly recommended - Customer Service Centre will serve customers who have made appointment with priority. Customers could book service via our mobile application AIA Connect (Profile > Contact AIA > Customer Service Centre Enquiry Appointment Service) or book it via our corporate website (https://www.aia.com.hk/en/help-and-support/individuals/appointment-form.html).

    Hong Kong

    Hotlines

    Individual –
    (852) 2232-8888

    Corporate Solutions –

    • Group: (852) 2200-6333
    • MPF/ORSO/Macau Pension:
      • Employer: (852) 2100-1888
      • Employee/Self-employed: (852) 2200-6288

     

    Customer Service Centres

    Hong Kong Island
    AIA Wealth Select Centre
    12/F, AIA Tower,
    183 Electric Road,
    North Point, Hong Kong

    Kowloon
    Suite 1313, 13/F,
    AIA Kowloon Tower,
    Landmark East, 100 How Ming Street,
    Kwun Tong, Kowloon, Hong Kong

    Mon-Fri: 8:45am – 6pm
    (Open through lunch)
    Sat, Sun & Public Holidays Closed

    Macau

    Hotlines

    Individual –
    (853) 8988-1822

    Corporate Solutions –

    • Group: 0800 516
    • MPF/ORSO/Macau Pension:
      • Employer: 0800 183
      • Employee: 0800 272

     

    Customer Service Centre

    Unit 201, 2F, AIA Tower,
    Nos. 251A-301, Avenida Comercial de Macau, Macau

    Mon-Fri: 8:45am – 5:15pm
    (Open through lunch)
    Sat, Sun & Public Holidays Closed

    Go to

    AIA.COM

    Visit our corporate site to learn more about AIA.

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