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1

STEP 1

Tell us about yourself

2

STEP 2

Discover the protection needs of people like you

1
2

STEP 1

Tell us about yourself

STEP 2

Discover the protection needs of people like you

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Tell us about yourself

Please select one of the options
What is your gender?
Do you have any children?
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You are usually the first one to try new things.

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You would rather save your money than use it on investment.

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You are confident to compare and choose from different financial products by yourself.

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Insurance products can ensure my future living standards.

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Age
Gender
Segmentation
Age
Gender
Segmentation
Age
Gender
Segmentation
Age
Gender
Segmentation
Age
Gender
Segmentation
At AIA we are committed to helping people live Healthier, Longer, Better Lives. To genuinely engage in your life and provide the right solutions for you and your family, we commissioned Kantar TNS, a professional market research consultant, to conduct an extensive segmentation study to find out the behaviors and traits of general consumers, as well as the needs and thoughts.
 
We are pleased to share the findings on the protection needs of people like you, and we hope this can inspire you to make better choices in life!

People like you are young career starter

People like you are family oriented. Family and children are always the top priority

People like you want to secure a stable life

People like you work hard and invest hard

People like you are financially savvy

They are making strides towards their goals while enjoying a fulfilling life. Maintaining a stable income is important to realise their dreams.
They want to provide quality education for their kids. When it comes to investment, they prefer less risky financial plans.
They value wealth safety and cherish everything they have to secure a stable family life.
With clear goals in mind, they are eager to manage wealth for themselves and their families.
They are well-prepared and properly insured to build a substantial financial cushion for their golden years.
78
%
78% want to grow long-term wealth and secure stable income
22
%
But only 22% of income can go to saving, which isn't an effective tool to grow wealth
80
%
80% lack sufficient life protection
88
%
88% lack adequate critical illness protection
The result is based on AIA's Hong Kong and Macau Segmentation Study 2021 conducted by a market research company called Kantar.
90
%
90% put family before their personal goals
83
%
83% save money for children's education
79
%
79% lack sufficient life protection
85
%
85% lack adequate critical illness protection
The result is based on AIA's Hong Kong and Macau Segmentation Study 2021 conducted by a market research company called Kantar.
79
%
79% of their assets are in monetary form
75
%
75% prefer saving to investment
85
%
85% lack adequate critical illness protection
The result is based on AIA's Hong Kong and Macau Segmentation Study 2021 conducted by a market research company called Kantar.
92
%
92% want to maintain good health to be less dependent on others
72
%
72% believe they need to protect themselves instead of relying on others
74
%
74% lack sufficient life protection
76
%
76% lack adequate critical illness protection
The result is based on AIA's Hong Kong and Macau Segmentation Study 2021 conducted by a market research company called Kantar.
90
%
Over 90% high net worth clients have legacy planning
78
%
78% look for wealth growth
66
%
66% lack sufficient life protection
78
%
78% lack adequate critical illness protection
The result is based on AIA's Hong Kong and Macau Segmentation Study 2021 conducted by a market research company called Kantar.