AIA Hong Kong's “Love is in Every Moment” TV commercial (TVC) has been honoured with two awards at the “TVB Most Popular TV Commercial Awards 2016”. The dual success of “Most Popular TV Commercial” and “Most Creative Award” further validate the Company's strategy in strengthening AIA's brand positioning as “The Real Life Company”, which has gained widespread industry recognition.
Edited from the 10-minute mini-film, “Love is in Every Moment” TVC depicts the story of a father who treasures his time with his daughter and decides to take her on a bicycle tour around Taiwan. The mini-film impressed many netizens with its touching tapestry of real-life moments between father and daughter; it won the hearts of audiences. The mini-film achieved great success, garnering more than 14 million views and an abundance of positive feedback from the online community. It has also raised brand awareness of AIA and helped the brand establish an intimate relationship with its customers.