AIA Hong Kong announces the launch of brand-new point-earning activities and lifestyle rewards for its AIA Vitality wellness programme. The newly launched “Sleep Assessment” and “Sleep Well” features are specifically designed to promote healthy sleep habits among Hong Kong people while the new “Smart Diet” feature encourages members to follow a healthy diet. These brand-new point-earning activities motivate members to establish healthy lifestyle habits by awarding them points, which could be exchanged for a range of lifestyle rewards. AIA Vitality is also strengthening its lifestyle reward partner base by adding popular brands, such as Starbucks, Hotels.com, MCL (Multiplex Cinema Limited) and HKTVMall. The surprises do not end here. In addition to an instant 10% premium discount1, members can continue to enjoy a minimum 10% premium discount2 each year as long as they keep up a healthy lifestyle. Significant health improvements have been observed among members since the launch of AIA Vitality, indicating the success of its 360° approach to everyday life wellness in promoting “Healthier, Longer, Better Lives”.
Ms. Bonnie Tse, General Manager, Corporate, Strategy and Wealth Management of AIA Hong Kong & Macau, said, “As an industry-leading comprehensive wellness programme, AIA Vitality continues to uphold the spirit of innovation and brings more rewards to encourage customers to live a healthy lifestyle. Our survey found that Hong Kong people recognise the importance of sleep to overall health. In order to inspire members to establish healthy habits in their daily lives, we have specially launched point-earning activities that promote both healthy sleep and diet. This enhancement, complemented by a series of new lifestyle rewards, will help members further embrace the concept of AIA Vitality in different aspects of their everyday lives. Our latest figures reveal that AIA Vitality members have achieved significant health improvements since they signed up for the programme, underscoring the programme's success in helping people to live ‘Healthier, Longer, Better Lives'.”
According to a survey conducted by AIA Group in five countries and regions across Asia-Pacific3, nearly half (47%) of the respondents in Hong Kong sleep five to six hours per night on average. In addition, more than half (54%) of the respondents in Hong Kong worry about not getting enough sleep or wish they could get more sleep. Almost all (97%) of the Hong Kong respondents agree that getting enough sleep will enable them to live “Healthier, Longer, Better Lives”@. These findings are a reflection of people's understanding of the impact of sleep quality on their overall health.
In addition to the newly added point-earning activities, the AIA Vitality wellness programme will continue to bring new rewards and discounts so as to encourage customers to live and breathe the concept of AIA Vitality.