AIA has been honoured at the “Reader's Digest Trusted Brand Awards” for the 17th consecutive year – receiving three accolades this time – while AIA Hong Kong outshines peers in the “Group Medical Insurance Service” category at “The Outstanding Brand Awards 2020” organised by Economic Digest. The awards are testimony to the lasting consumer trust for AIA's outstanding brand and quality services.
Mr. Peter Crewe, Chief Executive Officer of AIA Hong Kong & Macau, said, “Winning a prestigious award for 17 years in a row is a remarkable feat that proves our products and services have earned the trust of the customers over the years. We understand the weight of our customers' expectations. We will continue to uphold our customer-centric philosophy by providing appropriate protection solutions for them throughout the different stages of their lives, and delivering on our brand promise of helping people live Healthier, Longer, Better Lives.”
The three accolades AIA won at the “Reader's Digest Trusted Brand Awards” are:
- AIA Hong Kong has won the “Trusted Brand Platinum Award – Insurance Company for Hong Kong” for the seventh consecutive year. It is the highest distinction in the category and the winner has to score significantly higher than the runner-up to win this award;
- AIA Group has been honoured with the “Trusted Brand Asia Gold Award” for the 17th year in a row. The winner of this award has to stand out from its peers in at least three markets;
- AIA Hong Kong has won “Trusted Brand Gold Award – Provident Fund for Hong Kong” for the fifth time.
In addition, AIA Hong Kong is the winner in the “Group Medical Insurance Service” category at “The Outstanding Brand Awards 2020” organised by Economic Digest. AIA Hong Kong has been committed to providing a comprehensive range of employee benefits for corporate customers, including one-stop solution covering pensions, group medical insurance and employee voluntary solutions, which allows employers and employees to enjoy all-rounded medical and retirement protection based on their budget and individual needs.
Winners of the “Reader's Digest Trusted Brand Awards” are selected according to the result of the publication's annual “Trusted Brand Survey”, which is one of the most credible of its kind in Asia. In its 22nd year, the latest survey interviewed 8,000 consumers from five countries and regions in Asia. Respondents were asked to choose their most trusted brand in each product and service category based on six qualitative criteria: trustworthiness and credibility, quality, value, understanding of customer needs, innovation and social responsibility.
“The Outstanding Brand Awards” organised by Economic Digest, aims to encourage corporations' continuous efforts in enhancing brand competitiveness. Winners are selected by the public as well as a professional judging panel – each comprising 50% of the votes and reflecting public recognition of the winning companies.