AIA Hong Kong once again defies the traditional norm of insurance and deepens its partnerships with digital platforms to launch cross-industry collaboration with Hong Kong's largest food and beverage platform, OpenRice – bringing multiple offers to AIA Connect and OpenRice users. From now till 20 February 2023, users who successfully connect AIA Connect and OpenRice accounts, make restaurant bookings or order takeaways through OpenRice in Hong Kong can earn "AIA Points" and enter "AIA Eat-to-Win Lucky Draw". Furthermore, to encourage users to live "Healthier, Longer, Better Lives", they can earn double "AIA Points" for choosing selected healthy restaurants. A concoction of prizes includes dining vouchers worth HK$20,000, staycation, Rice Dollars, and much more!
With its unwavering drive to innovation, AIA Hong Kong will soon launch a brand-new protection for Hong Kong users' dining experiences, bringing customers simple and fast insurance purchase and claims experience.
Mr. Alger Fung, Chief Executive Officer of AIA Hong Kong & Macau, said, "AIA Hong Kong is committed to embracing digitalisation beyond insurance and embedding protection into customers' daily lives to bring them innovative experiences. Underpinned by our 'customer-centric' philosophy, our cross-industry partnership with OpenRice combines digital technology and the public's shared passion for good food to bring customers multiple delights. We will continue to innovate with OpenRice to create delightful customer experience to help customers live Healthier, Longer, Better Lives."
Mr. Joe Yau, Chief Executive Officer and acting Chief Technology Officer of OpenRice Limited, said "OpenRice has been innovating online to offline solutions and providing high quality dining options for our users. This generates new business opportunities for restaurants in an ever-changing market environment. Our new Rewards Program 'Rewards Double-Up' enables members to earn Rice Dollars through Online Booking, Takeaway and OpenRice Pay. Rice Dollars can subsequently be spent at over 10,000 restaurants and offset bills. With growing awareness surrounding healthy eating, OpenRice has partnered with AIA Hong Kong to innovate on cross-industry digital journeys to upgrade diners' experiences. By encouraging healthy dining, users can enjoy the best in food while living heathier!"