AIA Hong Kong announces the launch of “Remote Insurance Purchase” (AIA Remote Insurance Purchase). Existing and new AIA Hong Kong customers* can communicate real-time and receive product information from AIA Hong Kong financial planners, as well as purchase insurance immediately via video conferencing. With the exception of Investment-Linked Assurance Schemes (ILAS), customers can choose from key AIA Hong Kong insurance products – spanning Savings, Medical, Critical Illness, Life Policies and Personal Accident categories – enjoying yet another convenient insurance purchase channel to acquire suitable protection at ease anytime.
Mr. Peter Crewe, Chief Executive Officer of AIA Hong Kong & Macau said, “There are fewer face-to-face customer engagement opportunities due to the pandemic, yet customers' need for comprehensive protection during this testing time is more imminent than ever. We are pleased that the Insurance Authority is responding to market needs proactively, and enables AIA Hong Kong as one of the insurers to implement remote insurance purchase via Insurtech Sandbox. As always, AIA Hong Kong responds swiftly and fully supports the new arrangement, and will launch AIA Remote Insurance Purchase in July. We will continue to leverage our leading edge in digital technology to proactively respond to the ever-changing market landscape, supporting our customers in realising their long-term protection and wealth accumulation goals, and helping them live Healthier, Longer, Better Lives”.
Following the roll out of the “Non-Face-to-Face Purchasing” temporary facilitative measure in early 2020, the AIA Remote Insurance Purchase further expands products available for online purchase to include key AIA Hong Kong insurance products, with the exception of ILAS. The launch in July will start with a group of eligible financial planners to assist customers in purchasing insurance products via video conferencing with recording, which will later be expanded to include all AIA Hong Kong financial planners.