AIA Hong Kong today announces the appointment of world swimming champion Siobhan Haughey as "AIA Hong Kong & Macau Ambassador" and the launch of its brand-new advertising series "Going Beyond With You" starring the record-breaking swimmer. Based on Siobhan Haughey personal stories, the new commercials not only showcase her extraordinary talents, but also celebrate her fighting spirit in the face of challenges. The successful pursuit of her dreams would inspire people to be brave and stay strong to rise to the challenge.
The brand-new AIA "Going Beyond With You" advertising series will feature Siobhan Haughey in four commercials, each with a different theme. The commercials highlight her tenacity and resilience that resonate with AIA Hong Kong's "Beyond Insurance" concept. Defying the confines of traditional insurance, AIA Hong Kong has broken new ground on different fronts to keep enhancing customer experience, and help people live Healthier, Longer, Better Lives. The four themes are:
- AIA Group Limited tops MDRT# global ranking for eight consecutive years; AIA Hong Kong reigns as Hong Kong and Macau leader again, a solid testament to the financial planners' professionalism
- Commitment to achieve net zero greenhouse gas emissions by 2050 as part of its drive for environmental protection
- Recognised for its efforts in providing total care for customers' health and wellness, AIA continues to be the most preferred brand* for the Voluntary Health Insurance Scheme in Hong Kong
- AIA Hong Kong leads the industry with the introduction of a savings product offering multi-currency options, "AIA Global Power Multi-Currency Plan", enabling customers to enjoy long-term wealth accumulation with great flexibility
Ms. Bonnie Tse, Chief Customer, Strategy and Transformation Officer of AIA Hong Kong & Macau, said: "We have long been developing quality products and services to address different needs of our customers. Moreover, we have gone beyond the role of traditional insurers and taken a proactive approach to promote sustainable development of society. Siobhan is widely recognised as a world-class athlete who keeps pushing her own limits and has broken multiple records in the international sporting arena; her feats are more than impressive. We are exhilarated to invite her to be 'AIA Hong Kong & Macau Ambassador' and star in our newest advertising campaign. Not only does she embody our theme of 'Going Beyond', but her personal story also exudes positivity and inspires people to face challenges head-on."
The brand-new "Going Beyond With You" campaign will be rolled out on AIA and other major social media, as well as digital media platforms on 14 July. Please click link below to view the commercial: