AIA Hong Kong Tops “Marketing Excellence Awards 2020” with 12 Accolades

AIA Hong Kong has outshone many of the renowned corporations at the “Marketing Excellence Awards 2020” (the Awards) organised by the prestigious marketing publication Marketing Magazine to claim the top honour of “Marketer of the Year” once again. By scooping 12 accolades this year, the Company emerged as the top winner and the first company ever to win the top distinction three years in a row, a testament to the Company's outstanding performance in marketing solutions. 

Details of the awards:

Ms. Bonnie Tse, General Manager, Strategy and Wealth Management of AIA Hong Kong & Macau, said, “A successful marketing campaign is not just about pushing products. Only by genuinely understanding customer needs and seeing things from the customer's perspective in every aspect of our work, can we create a marketing campaign that really touches people. The key of our success is built upon this ‘customer-centric' philosophy. It is an important recognition and encouragement for us to have outshone so many marketing elites at the ‘Marketing Excellence Awards' once again and become the first company ever to win the highest distinction for three consecutive years. We will continue to uphold our ‘customer-centric' philosophy and communicate with the public through creative and diverse marketing strategies in order to inspire and help people live Healthier, Longer, Better Lives.” 

Organised by the Marketing Magazine, the “Marketing Excellence Awards” are presented to corporations with outstanding marketing performance. Award winners are selected by industry leaders and veteran marketers. Leaders from different industries were invited to compete in a total of 32 categories this year.

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About AIA Hong Kong and AIA Macau
AIA Hong Kong and AIA Macau are subsidiaries of AIA Group Limited. AIA Group Limited established its operations in Hong Kong in 1931. To date, we have over 19,800 AIA financial planners¹, as well as an extensive network of brokerage and bancassurance partners. We serve over 3 million customers², offering them a wide selection of professional services and products ranging from individual life, group life, accident, medical and health, mandatory provident fund, personal lines insurance to investment-linked products with numerous investment options. We are also dedicated to providing superb product solutions to meet the financial needs of high net worth customers.