As part of the redevelopment of the iconic harbour front in Central, we were delighted to help reopen the Hong Kong Observation Wheel in 2017. Next to the Wheel, we created AIA Vitality Park, which features a wide range of healthy living and wellness-themed activities to the public for free throughout the year, helping people live Healthier, Longer, Better Lives. To contribute to the society, non-governmental organisations and charities can apply for free tickets to the Wheel. 

AIA Hong Kong has established a corporate alliance with Hong Kong Disneyland Resort since 2016 and presented the first Marvel-themed ride “Iron Man Experience.” Besides, we have been the presenting sponsor of the annual 10K Weekend for years to create more magical experiences for the community, helping people live Healthier, Longer, Better Lives.

Since 2014, the AIA Carnival has grown to become a must-see attraction among the general public and tourists. It takes place from December to February, spanning major holidays including Christmas and Chinese New Year. During the festive season, AIA Carnival offers the perfect place where families and friends can spend some fun time together, bringing the idea of better living to life!

For a number of years, AIA Hong Kong has been the Principal Sponsor of Oxfam Trailwalker in the name of “AIA Vitality”, helping to raise funds for Oxfam's poverty alleviation effort.

AIA has entered into a multi-year agreement for David Beckham to become the Company's global ambassador. As a global icon recognised for his success as a former professional footballer, businessman and father, Beckham plays an important role in supporting AIA's purpose to help people live Healthier, Longer, Better Lives. In doing so, he will participate in a variety of events with AIA customers, financial planners, partners, employees and within local communities.

AIA is proud to be the Global Principal Partner of Tottenham Hotspur Football Club - one of the top-ranked teams in the English Premier League with millions of fans in Asia. The current partnership runs until the end of the 2026/27 season and during this period, AIA will work with the Spurs players, manager, coaches, fitness professionals and nutritionists to create unique healthy living information to demonstrate AIA's purpose of helping people live Healthier, Longer, Better Lives.

In the name of “AIA Vitality”, AIA Hong Kong has been the presenting sponsor of District Race for the second consecutive year in 2019. Using a specially created mobile App, participants were able to explore Hong Kong's iconic cityscape through cutting-edge augmented reality and location-based technology, having fun while doing exercise.