AIA Group Limited (“AIA”: stock code: 1299) today released findings from a ground-breaking research initiative, “Healthier Together”, revealing the eight key ingredients that go into living “Healthier, Longer, Better Lives” – behaviours and actions that can also help Hong Kong people cope better with the stresses caused by COVID-19.
The study was conducted by global data insights company Kantar Group and involved in-depth interviews with more than 80 experts from a broad spectrum of professional disciplines in Hong Kong and across the Asia-Pacific region. Study findings were then validated through a survey of 6,000 consumers across Asia Pacific, including 500 people in Hong Kong.
Of the six Asia-Pacific markets surveyed, Hong Kong was identified as performing less well than others in its adoption of the eight ingredients, with only 28% adopting four or more.
The survey also revealed Hong Kong's pathway to improved health and wellness through adoption of the eight ingredients. “Making time to recharge” was highlighted as the easiest first step for people to take, however by far the most influential across all markets, including Hong Kong, was to “have an optimistic outlook”, which was 2.3x more common amongst the top performing people in the survey.
Bonnie Tse, General Manager, Strategy and Wealth Management of AIA Hong Kong & Macau, said: “In the midst of the COVID-19 pandemic, our role in helping people live Healthier, Longer, Better Lives has never been more important. There is more to it than simply getting people to do more exercise, get more sleep and eat more healthily – it's about finding a holistic recipe for healthier living. The findings of this unique survey have shed light on the tangible actions people can take to improve their physical and mental well-being.”
A significant body of new insights and data was gathered from interviews with academics, life-coaches, psychologists, mental health experts, influential authors, healthcare representatives and influencers from leading institutions, business and government.
The study produced eight specific behaviours that are most influential in helping people live Healthier, Longer, Better Lives. These were: