AIA Hong Kong Tops the Winning List at “Marketing Excellence Awards 2019” with 14 Accolades First Company Crowned the Highest Honour of “Marketer of the Year” Two Years in a Row

AIA Hong Kong outshined all corporations at the “Marketing Excellence Awards 2019” organised by prestigious marketing publication Marketing Magazine, becoming the first-ever company to claim the top distinction of “Marketer of the Year” for two consecutive years. AIA Hong Kong was also the top winner this year with 14 awards, underscoring the Company's outstanding performance in marketing solutions. 

AIA Hong Kong was crowned “Marketer of the Year,” the highest honour bestowed at the “Marketing Excellence Awards 2019,” for the second year in a row. The Company also won the following six Gold, six Silver and two Bronze awards:

Ms. Bonnie Tse, General Manager, Corporate, Strategy and Wealth Management of AIA Hong Kong & Macau, said, “AIA Hong Kong has once again outshone many world-renowned corporations, becoming the first company to be named ‘Marketer of the Year' two years in succession and taking home 14 distinguished awards. This remarkable achievement is a testament to the market's appreciation of our holistic marketing solutions. In addition to being innovative, the key to our success has been being firmly grounded in our customer-centric philosophy and developing marketing strategies that reflect a genuine understanding of our customers. This enables us to deliver campaigns that truly resonate with people and touch their hearts. We at AIA Hong Kong will continue to deploy more inspiring marketing campaigns to promote exceptional products that respond to customer needs, helping people live Healthier, Longer, Better Lives.”

The “Marketing Excellence Awards” are presented to marketers who have achieved brand success through integrated and innovative marketing strategies. Award winners are selected by industry leaders and veteran marketers. Leaders from different industries were invited to compete in a total of 32 categories this year. 

AIA Hong Kong and AIA Macau are subsidiaries of AIA Group Limited. AIA Group Limited established its operations in Hong Kong in 1931. To date, we have over 16,500 AIA financial planners¹, as well as an extensive network of brokerage and bancassurance partners. We serve over 3 million customers², offering them a wide selection of professional services and products ranging from individual life, group life, accident, medical and health, mandatory provident fund, personal lines insurance to investment-linked products with numerous investment options. We are also dedicated to providing superb product solutions to meet the financial needs of high net worth customers.

¹as at March 2019
² AIA Hong Kong internal data includes Hong Kong and Macau's individual life, group insurance and mandatory provident fund customers (as at 31 March 2019)