The Bank of East Asia, Limited (“BEA” or the “Bank”) and AIA Hong Kong commence their 15-year bancassurance partnership with the launch of the first series of life insurance products1 in Hong Kong today.
The initial launch comprises seven products that provide comprehensive life, critical illness, savings, and retirement protection catered to customers' core needs throughout different life stages. These products are available at BEA branches starting today. Customers who successfully enrol in selected insurance plans will be entitled to a premium discount/refund2.
Ms Shirley Wong, General Manager and Head of Personal Banking Division of BEA, said “We at BEA are delighted to embark on this bancassurance partnership with AIA Hong Kong. By combining BEA's extensive omni-channel distribution network with AIA Hong Kong's comprehensive product capabilities, we will create a leading insurance sales platform for our customers.”
Mr Roy Suen, Chief Partnership Distribution Officer of AIA Hong Kong & Macau, said “Today marks a new milestone in AIA Hong Kong's business expansion with our life insurance products now officially distributed through BEA's Hong Kong branches. Harnessing the Greater Bay Area's growth potential, the implementation of this partnership will bring immense opportunities to our Hong Kong business as it amplifies the distribution advantages of both parties, enabling customers to manage their protection and wealth with ease, and live Healthier, Longer, Better Lives.”