| Five Categories | Mentors and Judges
|
| Performance Creation | Hins Cheung, Multi-talented Singer-songwriter
|
| Design | Rap Chan, Creator of Dustykid – Soul Caring Brand
|
| Food & Beverage | Grégoire Michaud, Founder of Bakehouse – Bakery
|
| Go Green | Terence Hon, Co-founder of GreenPrice – Social Enterprise
|
| Innovation & Technology | Chris Chan, Co-founder of 9GAG
|
| Phase | Date | Introduction |
| Phase 1 Application |
24 May to 15 August 2022 | All Hong Kong permanent residents aged 18 or above on the date of application with a valid Hong Kong Identity Card are eligible to enter the competition. |
| Phase 2 Announcement of Shortlisted Cre8tors |
August to September 2022 | Cre8 Judges will choose two shortlisted Cre8tors from each of the five categories to enter the next round (10 places in total). |
| Phase 3 Mentorship |
September to October 2022 | Mentors from each category will give personal guidance to shortlisted Cre8tors on their "Cre8tion" for refinements. |
| Phase 4 Award Ceremony for Winners |
November 2022 | Mentors from each category will take on the roles as Judges to choose one winner out of the two shortlisted Cre8tors. Each winner will receive a HK$300,000 Cre8 kickstart fund to fulfill their creative aspiration. |
| Categories | Examples |
| Performance Creation | TV, movie, drama, script-writing, multimedia (e.g. running a new page or channel on Instagram or Facebook or YouTube), music, song-writing, dancing, visual effects, etc. |
| Design | Graphics, illustrations, visual arts, fashion, products (including jewellery and accessories), branding and packaging, interior design, architecture, advertising, etc. |
| Food & Beverage | Catering, culinary (e.g. various cuisines, bread, cakes and pastry, beverage, brewing), food processing, etc. |
| Go Green | Recycling, upcycling, agriculture, conservation of habitats/species/historical sites,etc. |
| Innovation & Technology | All inventions, app development, games, new technology applied to education/security/health/finance, etc. |
| Judging Criteria | Ratio |
| Your cre8tion (concept attractiveness) | 30% |
| How to make your cre8tion come true (Implementation) | 30% |
| How to sustain it (Sustainability) | 40% |
| Cre8 Master Mentor and Judge of 5 Categories | Biography |
 Neo Yau Founder of "Trial & Error" Channel |
Neo Yau debuted his creative career with the film She Remembers, He Forgets (2015). He continues his journey in film and TV and launched his first movie to self-direct, produce and star – Haters Gonna Stay (2019).
A 90s-born slasher, Neo founded the "Trial & Error" Channel in 2020 to set trends on various topics with different styles of videos, such as mockumentary and secondary production of movies. To date, "Trial & Error" Channel has recruited a solid fan base of over 400,000 subscribers, making waves in the city. |
| Mentors and Judges | Category | Biography |
 Hins Cheung Multi-talented Singer-songwriter |
Performance Creation |
Hins Cheung debuted as a singer in 2001 with a prolific career of one award-winning hit after another.
Hins is dedicated to promoting the development of local music entertainment, and the film and TV industry. Recently, Hins launched his personal YouTube channel with the widely popular trending series Hin Gung Haau Wun (軒公敲碗). A self-motivator, Hins is well-known for breaking through his comfort zone. He has been active in running various businesses including studios, restaurants, a wedding dress brand and music labels. At present, he shares his story with all walks of life while excelling as an entrepreneur and a vocal artist. |
 Rap Chan Creator of Dustykid – Soul Caring Brand |
Design |
Rap Chan is the creator behind the fictional character "Dustykid" – first debuted in 2005 and has since garnered the likes of readers for his emotionally therapeutic content on social media.
Dustykid has gathered over 1 million followers. Since 2014, Rap has collaborated with publishers to create soul soothing illustrations with over 50 titles in circulation. He has been nominated as one of the feature writers of the 2020 & 2021 Hong Kong Book Fair. Throughout all these years, many Dustykid books have been named as the best-selling books among different book stores. Dustykid is known for its positivity among local organisations and charities, and is key in the promotion of emotional wellbeing. |
 Grégoire Michaud Founder of Bakehouse - Bakery |
Food & Beverage |
Grégoire Michaud cut his culinary teeth with a professional apprenticeship at a local bakery at the age of 15. After concluding an eight-year tenure as the Executive Pastry Chef at a five-star hotel, Michaud decided to scale up his expertise in artisan production by opening Bread Elements in 2013, a centralised bakery supplying sourdough bread and pastries to some of Hong Kong's finest kitchens. He opened Bakehouse by Gregoire Michaud in Wanchai in 2018, making yet another wave in nurturing the city's appreciation of artisanal baked goods and sourdough loaves.
Following the success of its first outlet, Bakehouse expanded into Central and Tsim Sha Tsui in 2021 respectively with its 2nd and 3rd outlets. |
 Terence Hon Co-founder of GreenPrice – Social Enterprise |
Go Green |
Terence Hon founded his social enterprise "GreenPrice" in 2006 with his university classmates after having witnessed serious food waste at recycling groups up-close in Hong Kong years ago. His team sells products close to "expiry" but are nonetheless safe at a low price in an effort to turnaround the local perception of "expired product" in order to reduce waste.
GreenPrice now operates 7 branches in Hong Kong on top of online distribution. |
 Chris Chan Co-founder of 9GAG |
Innovation & Technology |
Chris Chan founded 9GAG in 2008 with his brother and other co-founders as a cross-platform creative social group.
9GAG is inspired by the Cantonese slang "telling a gag" with the intention to create a happier world that is "just for fun". 9GAG users may share interesting content and meet friends on the platform easily. Fast forward to today, 9GAG has evolved from a local brand to one of the world's biggest online entertainment platforms. In the ever-growing meme culture, 9GAG is seen as the largest source of memes in the West. 9GAG has a monthly viewer count of more than 100 million with over 58 million followers on Instagram, close to 42 million followers on Facebook and another over 16 million on Twitter. |
