AIA Hong Kong achieved outstanding results at the "Hong Kong Insurance Awards 2023" organised by the Hong Kong Federation of Insurers with a total of six most distinguished accolades including five Grand Awards and "Lifetime Achievement Award – Life Insurance" granted for Mr. Samuel Yung, Executive District Director and Honourable Advisor of AIA Hong Kong, to recognise his substantial contributions to the insurance industry over the past few decades. Among these Grand Awards, AIA Hong Kong won the "Outstanding MPF/Employees' Benefit Product/Service Award" and the "Outstanding Corporate Social Responsibility Award" for the 4th and 2nd consecutive year respectively, while proudly taking home another Grand Award for "Most Innovative Product/Service Award – Wealth" with its outstanding wealth management products and services. The Company has also taken home another five top-three finalists in other award categories.
Blue Cross under AIA Group was also named a Top-three Finalist for the "Outstanding Integrated Marketing Strategies Award", a meaningful recognition of its exceptional marketing strategies.
Mr. Alger Fung, Chief Executive Officer of AIA Hong Kong & Macau, said, "Reigning in the industry's highly regarded and iconic 'Hong Kong Insurance Awards' demands extraordinary capability and superb performance. We are honoured and proud to receive multiple Grand Awards in this respected and prestigious industry award for consecutive years, which serves as strong affirmation by the industry and public of our relentless efforts in going beyond traditional insurance. At the same time, the awards are a valuable recognition of our outstanding performance on multiple fronts, including product innovation, talent development, services and corporate social responsibility, among many others. We will continue to uphold our 'customer-centric' commitment and strive for excellence, as we proactively work with customers to tackle various challenges in life and help them live Healthier, Longer, Better Lives."
Ms. Bonnie Tse, Chief Executive Officer of Blue Cross, said, "It's truly a great honour for Blue Cross being recognised in the 'Outstanding Integrated Marketing Strategies' category. This accolade is a testament to the effectiveness of our marketing strategy that we are able to bring customers comprehensive insurance products and services experience that are closely related to their daily life through multi-channels and innovative marketing promotion. We would continue to uphold our 'customer-centric' philosophy. By understanding the needs of customer's daily life and offering them more product variety and options, we aim to offer customers the right coverage at the right budget and at the right timing."