High-end customers have high expectations – not just when it comes to wealth planning, but also their health. AIA Hong Kong & Macau places "Health comes first" at the core of its strategy for high-end customers, combining thorough understanding of their pain points with a firm commitment to developing innovative products and achieving breakthroughs in value-added services. This approach has enabled the creation of a sustainable ecosystem of medical services that helps customers achieve optimal physical and mental well-being, as well as a harmonious balance between wealth and health.
AIA Hong Kong & Macau recently upgraded its signature medical protection solution with a series of value-added services to the revolutionary OptimaCEO Medical Plan1, a medical and wellness solution that integrates prestigious concierge services2, Signature Healthcare Circle3,7 and health rewards. During the promotional period4, customers can experience the brand-new infinite health programmes5,6,# designed to support their holistic well-being and to help high-end customers and their families strive towards longer healthspans together.
Ms Alice Liang, Chief Proposition & Healthcare Officer of AIA Hong Kong & Macau, said, "Medical advancements have increased survival rates. However, they have also added complexities to medical solutions. For high-end customers, this wide variety of new therapies can be compounded by medical inflation and fragmented healthcare services, so finding the most effective treatment is not a simple task. Delays in treatment could also potentially impact one's health and life.
In response, AIA has applied its deep understanding of customers' needs to meticulously curate a Signature Healthcare Circle3,7 covering a wide range of healthcare professionals. This team includes not only senior specialists for carrying out treatments, but also multi-disciplinary cancer care medical professionals such as physiotherapists, nutritionists and traditional Chinese medicine practitioners to ensure care from treatment to recovery. These new products and services are setting a new industry benchmark by enhancing customer experience, promoting proactive health management in society and helping the public achieve Healthier, Longer, Better Lives."
High-end customers live successful yet hectic lives and often lack the time to take care of themselves, necessitating dedicated services to address their healthcare needs. Therefore, this plan also includes a dedicated concierge service hotline7 that connects customers with various medical and wellness services6, such as appointment booking with the Signature Healthcare Circle7,11 and swift access to quality healthcare resources. Furthermore, customers can surpass age-related limitations and achieve longer healthspans with personalised wellness guidance from the rare-in-market9 Wellness Relationship Manager5.
Brand-new infinite health programmes 5,6,# help customers achieve longer healthspans
High-end customers understand the importance of taking proactive health planning measures. However, there are numerous health services available in the market, and not all are science-based. Therefore, AIA Hong Kong & Macau has introduced infinite health programmes5,6,# for the first time, which are aimed at early identification of health issues and risk factors through scientifically grounded assessments. Via precise measurements and continuous monitoring, personalised healthcare support is provided to optimise customers' physical functions, mental health and metabolic performance, thereby enhancing their overall health quality. During the promotional period4, customers may experience this plan for free.
Key features of the OptimaCEO Medical Plan1:
1. Prestigious concierge support hotline7 connects customers to medical and wellness services at their fingertips
The Plan offers 24-hour general health hotline10 appointment making with the Signature Healthcare Circle7,11, and rare-in-market9 Wellness Relationship Manager5,7, to maintain seamless communication with customers, promptly address their unique wellness needs and provide personalised guidance. It also offers the first-in-market9 Child and Adolescent Development Support Hotline6,7,10 which provides professional parenting support, helping parents cultivate harmonious parent-child relationships while managing parenting stress.
2. Signature Healthcare Circle3,7 with multi-disciplinary cancer treatment6,7 and care
Comprises more than 500 medical specialists and healthcare professionals from diverse medical disciplines – including surgeons, oncologists and other professionals – over 80% of whom possess more than a decade of experience in their practice. The team also includes physiotherapists, nutritionists and Chinese medicine practitioners to deliver quality healthcare for customers and support them every step of the way, from diagnosis to treatment and recovery.
3. First-in-market9 Health Wallet12 for redeeming elevating wellness services6 or medical protection8
Whether customers have treatment needs or make no claims, they will be able to enjoy this rewards scheme. Health Wallet rewards customers for leading healthy lifestyles with benefits including network treatment rewards, hospital cash, lower room class cash, day surgery cash, and no-claim bonus that can be accumulated in the Health Wallet12. Accumulated benefits can, in turn, be used for redemptions for wellness treatments, check-up services and vaccinations6 or enhanced medical protection8 such as reimbursing eligible medical charges.
Additionally, the OptimaCEO Medical Plan – First Gift13 provides an instant shield for newborn babies. An existing insured14 of an OptimaCEO Medical Plan1 policy will be eligible to enrol in the OptimaCEO Medical Plan – First Gift13. The plan offers protection for newborns on the date of birth and within 90 days after birth and also provides hospitalisation and surgical benefits with coverage for congenital conditions with an overall policy limit up to HKD100,000. The OptimaCEO series also offer the OptimaCEO Pearl Medical Plan to meet the needs of different customers.
Customers who successfully enrol in the OptimaCEO Medical Plan1 during the promotion period4 can enjoy the complimentary child and adolescent growth and development initial assessment service6,15 or infinite health programmes5,6,# and complimentary wellness treatment services5,6,# provided by AIA Alta Wellness Haven16.
