AIA Hong Kong* has once again been recognised as the No.1 insurer of choice in Hong Kong**, and has achieved the highest number of No.1 market positions in 2025++. This recognition is based on the Provisional Statistics on Hong Kong Long Term Business released by the Insurance Authority.#
Our No.1 market positions include:
- Number of New Business Policies (No.1 for 12 consecutive years+)
- Number of Inforce Policies (No.1 for 12 consecutive years+)
- Annualised New Premiums from Agency Channel^
- New Office Premiums from Agency Channel^
- Number of New Business Policies from Agency Channel
- Number of New Business Policies from Brokerage Channel
Mr. Alger Fung, Chief Executive Officer of AIA Hong Kong & Macau, said, "Being the consistent market leader for over a decade in both New Business and Inforce Policies is deeply meaningful to us, as it reflects our purpose in action. It affirms that when individuals and families seek protection, they choose AIA as their insurer of choice for our compelling health and wealth propositions, and they stay with us because we stand by them through different stages of their life with our reliable services, delightful experiences and our shared commitment to creating positive impact for society. We will build on this strong foundation and continue to help more people live Healthier, Longer, Better Lives."
Beyond market metrics, independent surveys based on daily consumer interviews conducted by global research firm YouGov show that AIA is the only insurer in Hong Kong to achieve top results across a wide range of brand metrics. AIA earned the title of Hong Kong's most popular insurance brand for 10 consecutive years.##
