With its marketing creativity and excellence, AIA Hong Kong has won the Platinum Award1 at the 4th global Creative Connections Award (the Award) organised by LIMRA – a worldwide research, consulting, and professional development association for the financial industry. The win makes AIA Hong Kong the first Asian company ever to receive the top honour at the Award and the only winner from Asia this year.
Ms. Bonnie Tse, General Manager, Strategy and Wealth Management of AIA Hong Kong & Macau, said, “It is a great honour that AIA Hong Kong has become the first Asian company to win the Platinum Award – the top distinction at the LIMRA Creative Connections Award. A successful marketing strategy is built upon a genuine understanding of customer needs. We are committed to being ‘customer-centric' and putting customers at the heart of everything we do. Complemented by a comprehensive and creative marketing strategy, we will continue to communicate in ways that resonate with the general public so as to help people live Healthier, Longer, Better Lives.”
Established in 2017, the Award recognises companies for their marketing excellence. Thirty-eight companies from seven countries and regions submitted 45 entries for the Award this year. A total of six winners – a Platinum, a Gold and a Silver from each of the two categories, namely “Companies with 4,501 corporate employees or more” and “Companies with 4,500 corporate employees or fewer” – are selected by the independent professional judging panel of the Award. AIA Hong Kong's “Tax Incentive Programme” marketing campaign received the Platinum Award1 in the latter category, making the Company the only winner from Asia this year and the first Asian company ever to win the top honour since the inauguration of the Award.
Serving the industry since 1916, LIMRA currently has close to 700 financial services corporate members in 53 countries. Through research and educational solutions, LIMRA supports companies on their performances and bottom-line decision making by helping them to understand their customers, markets, distribution channels and competitors.