Collaboration combines AIA Alta's integrated health and wealth proposition with longevity science to empower customers to live Healthier, Longer, Better Lives
AIA Alta, AIA Hong Kong & Macau's proposition for high‑net‑worth (HNW) customers, announced an exclusive collaboration^ in Hong Kong with Chi Longevity Singapore Pte. Ltd. ("Chi Longevity"). Chi Longevity operates a healthy longevity medicine clinic in Singapore and was co-founded by Professor Andrea B. Maier, a global pioneer and world-renowned authority on healthy longevity. The collaboration^ with Chi Longevity includes the upcoming launch of AIA Alta's longevity centre later this year. Eligible customers will enjoy privileged access to longevity science solutions developed by Chi Longevity and supported by its evidence-based approach to healthy ageing and precision geromedicine.
Findings from the AIA Alta High-Net-Worth Optimal Longevity Index# revealed a meaningful gap between understanding longevity and taking action, with respondents demonstrating relatively strong awareness of longevity-related challenges (74 points) but significantly lower preparedness (54 points). It underscores a growing need among affluent individuals and families for practical, personalised solutions that support healthy ageing and long-term wellbeing. In response, AIA Alta is introducing^ Chi Longevity's expertise in precision geromedicine into its integrated ecosystem of health, wealth and lifestyle solutions, helping customers translate longevity aspirations into meaningful action and prepare for longer lives.
Mr Alger Fung, Chief Executive Officer of AIA Hong Kong & Macau, said: "Hong Kong is one of the world's longest-living societies. As longer lives become the norm, the question is no longer simply how long we live, but how well we live. As a leading insurer in Hong Kong, we see longevity not as a challenge, but as an opportunity to help people prepare for longer lives. That responsibility goes beyond protection. It is about empowering customers to maintain their health and wellbeing so they can enjoy longer, healthier and more fulfilling lives.
"This belief led us to collaborate with Chi Longevity^. By bringing evidence-based longevity science solutions to Hong Kong, we aim to help customers take a more proactive approach to their long-term health, empowering them to live Healthier, Longer, Better Lives."
Ms Alice Liang, Chief Proposition and Healthcare Officer of AIA Hong Kong & Macau, said: "Our AIA Alta High-Net-Worth Optimal Longevity Index revealed a clear gap between longevity awareness and preparedness. While many high-net-worth individuals recognise the opportunities that come with longer lives, far fewer feel equipped to act on them.
"Through AIA Alta's collaboration with Chi Longevity^, we are making longevity science more accessible and actionable for customers. As we prepare to launch AIA Alta's longevity centre later this year, we look forward to bringing together longevity science expertise with our integrated ecosystem of health, wealth and lifestyle solutions, helping customers approach longer lives with greater confidence, purpose and peace of mind."
Co-founded by Professor Andrea B. Maier, Chi Longevity applies an evidence-based approach to healthy longevity and precision geromedicine. Professor Maier is also the Co-Founder and Director of the NUS Academy for Healthy Longevity, Oon Chiew Seng Professor in Medicine at the National University of Singapore, and Professor of Gerontology at Vrije Universiteit Amsterdam.
Professor Andrea B. Maier, Co-Founder of Chi Longevity, said: "We are honoured to collaborate with AIA^, one of Asia's leading insurers. We were drawn to AIA's commitment to helping people prepare proactively for longer lives while empowering customers to take greater ownership of their long-term health and wellbeing.
"This collaboration^ brings together complementary strengths with a shared purpose: helping people not only live longer, but live better. Together, we aim to make evidence-based healthy longevity medicine more accessible through Chi Longevity's proprietary programmes, combining diagnostics with scientifically supported interventions that help individuals better understand how they are ageing, identify opportunities for action, and monitor their health over time."
Guided by its vision of supporting customers to achieve an optimal balance of health and wealth, AIA Alta has continued to advance its proposition through the launch of the inaugural AIA Alta High-Net-Worth Optimal Longevity Index, the establishment of the AIA Alta Prestige Wealth Centre, and the introduction of innovative health management solutions designed to support customers' long-term wellbeing. Together with its exclusive collaboration^ with Chi Longevity, these initiatives underscore AIA Alta's commitment to helping customers pursue Healthier, Longer, Better Lives through a holistic approach to longevity.